In today's digital age, where consumers have endless options at their fingertips, building trust with your audience is paramount for the success of your business.
One of the most influential touchpoints in this journey is your website.
A well-designed website can instill confidence, credibility, and trust in your brand, ultimately leading to increased engagement and conversions. In this blog post, we'll explore key strategies and best practices for building trust through website design.
During a study at Harvard in 1957, Dr. Curt Richter placed rats in a pool of water to test how long they could tread water.
On average they'd give up, sink and drown after 15 minutes.
But right before they gave up due to exhaustion…..the researchers would pluck them out, dry them off, let them rest for a few minutes and put them back in for a second round.
PURPOSE - the reason for which something is done or created or for which something exists.
The Businessman & The Fisherman
One day a fisherman was lying on a beautiful beach, with his fishing pole propped up in the sand and his solitary line cast out into the sparkling blue surf. He was enjoying the warmth of the afternoon sun and the prospect of catching a fish.
How often have you read a news article that profoundly influenced your thinking, or clicked through to an interesting tidbit promising to satisfy your natural curiosity with a unique twist on the latest celebrity event? Public relations tactics were more often than not employed to construct the content that grabbed your attention.
The story about Charles Plumb, "Who Packs Your Parachute," is a true story that has been shared with many people over the years during lectures and leadership courses.
Charles Plumb was a US Navy jet pilot in Vietnam. After 75 combat missions, his plane was destroyed by a surface-to-air missile. Plumb ejected and parachuted into enemy hands. He was captured and spent 6 years in a communist Vietnamese prison. He survived the ordeal and now lectures on lessons learned from that experience.
Why Does Your Website NEED a Blog…. Why all the fuss about Blogs?
Are you ready for some steady growth of your business or organization by adding to your repertoire of marketing tools? Enter the blog. Unassuming in its presence, impactful in its reach. The blog is the foundation of an effective content marketing strategy.
How many times have you intended to do just a quick search on a topic, but you were ultimately drawn in by a well-written blog? Almost instantly you wanted to read more. Almost immediately a bond of trust was formed.
Building a business doesn’t have to be complicated….connecting the dots for small business owners.
There are so many moving parts to getting a successful business off the ground, or turning your side gig into full time revenue.
You have an awesome idea or skill that you know could be a great business...but now what??
Do you know the latest hacks to leverage the big guys who are doing it right? What online platforms do you need to use in order to reach your customers?
We demystify the ever changing components like Branding + SEO. Don't let what you don't know keep you from being great at what you do know!
